" If you don't have a competitive advantage don't compete"- Jack Welch. People have something in common with products/brands. Let's unpack this tough statement to the core. Quality products emerge from quality decisions. A product well recognized is a decision well recognized. Behind a popular product is a popular producer. A product well embraced is a decision well embraced. A decision well recognized is a human well recognized. Bill Gates is well respected as Microsoft. If Mark Zuckerberg is sued today by a family member over something else the share price of Facebook will begin to drop. Therefore it's more empowering to see our personal lives or businesses as brands. Walking in such point of view you would agree that humans are synonymous to the brands they represent. Then again we can say as a matter of psychological truth that every human craves for recognition. We do that by hiding behind our brand identities. As humans we feel...
Coaching and consulting practice for businesspeople and executives seeking greater growth and fulfillment from their businesses and careers.