"If you don't have a competitive advantage don't compete"- Jack Welch.
People have something in common with products/brands.
Let's unpack this tough statement to the core.
Quality products emerge from quality decisions. A product well recognized is a decision well recognized. Behind a popular product is a popular producer.
A product well embraced is a decision well embraced.
A decision well recognized is a human well recognized.
Bill Gates is well respected as Microsoft. If Mark Zuckerberg is sued today by a family member over something else the share price of Facebook will begin to drop.
Therefore it's more empowering to see our personal lives or businesses as brands.
Walking in such point of view you would agree that humans are synonymous to the brands they represent. Then again we can say as a matter of psychological truth that every human craves for recognition. We do that by hiding behind our brand identities.
As humans we feel proud to be associated with significant achievements such as breakthrough researches, distinguished academic qualifications, inventions, market dominance etc.
Our desire to succeed is largely due to the primary and deeper feeling of recognition that is embodied in success.
For this reason no one wants his individual or business brand to fail.
Recognition is a good human feeling because it serves as an intrinsic reward and drive for human learning, impact and survival.
Without recognition there would be little motivation for breakthrough accomplishments in life.
Why do most climbers die while trying to ascend to the apex of mount everest yet no one rans away from the risk?
Its for our infinite desire for recognition that makes promotion and incentives at the job necessary in systems and organizations.
The huge success of social media platforms is owed to the fact that it provides an avenue for people to feed their RECOGNITION.
You cant imagine what people do for popularity. Ask yourself for a moment; Why would people do this crazy things to become famous on Social media?
You will find similar stories manifested in diverse ways in Business, politics, science, religion, etc.
You will wonder why does the debate about Roald Amundsen and Scott never end concerning their expedition to the south pole? Roald Amundsen and his team never made it back except for the Norwegian flag they erected at the south pole. Why all these?
Recognition is the backbone of the entertainment industry so entertainers do everything to become celebrities including very weird and crazy stuff .
Recognition, whether brand or personal is what makes success necessary. So everyone must crave to be recognized by becoming successful in serving their gifts effectively to other humans.
I can say this without doubts that everyone wants to be recognized but nany forget or do not understand that just like product brands recognition grows from a persistent desire to represent quality in business or profession.
Japan’s economic recovery after World War II and subsequent global success of many Japanese firms is a model of how to gain recognition with your personal or product brand.
A statiscian, an educator and management consultant, William Edward Daming was an advocate for quality control in production. His philosophy was that Japan will rise if the people, businesses, and government encourage committment to continually improve in small steps.
He believed that small but steady improvements will eventually lead to big changes.
In Japanese the term used to desribe the phrase is Kaizan.
"Kai" means changes and "zen" means good.
Anthony Robbins was influenced years ago by the success of the Damin's philosophy that he coined the term in English as "Constant And Never ending Improvements" (CANI) so that the west can identify easily with the habit.
How does CANI help people to achieve personal and corporate excellence?
First of all once you begin to move your life in a certain direction, it will be easier to keep it going in that direction than to stop and move each time.
Let's look at it this way, a car that is in constant motion has an advantage in speed over a faster one that keeps Making stop overs at regular intervals.
Making little and CONSTANT improvements puts you on a path to big changes in your life.
Secondly, In business, it will be difficult for others to catch up, since you have a head start and momentum that keeps you moving forward.
Momentum is the compound interest of your life. The longer you engage in CANI the greater your momentum.
Imagine having a 10, 20 or 30year time horizon for your business or profession with a momentum of CANI. It gives you the breathing space from short term competition and worries while increasing your long term agility, which is in short supply.
It naturally keeps you habitually looking to provide new services and the next product and solutions before the public even knows they need them.
This calls for calls for developing the attitude for seeking insights into the unknowns in your industry. Learn to unleash your potential for thought leadership in your industry.
Those who conceive this ideas will always remain relevant in their industry.
Kaizen!!
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